8 Best A2P Messaging Providers in 2026: Compare Features & Pricing

With so much evolution in social media, dynamic content, and multimedia, it is only natural to doubt whether SMS messaging is still effective. However, studies suggest that SMS messaging is still one of the most efficacious strategies you can employ to engage customers in 2026. The global market for A2P messaging is growing at a steady pace at 4.20% in 2025 and is expected to maintain its speed till 2033. In fact, the A2P market in United States is expected to rise from $72.18 billion to $104.52 billion by 2033.

In this blog, let us understand the fundamentals of A2P messaging, how it works, and best 8 A2P messaging providers in 2025. We will also see the key advantages of the platform as far as enterprise’s SMS campaign is concerned-

Understanding A2P Messaging

A2P, short for Application to Person, is a type of SMS messaging where a person gets a text message from an app instead of a person manually typing the message. This messaging method is also known as business or enterprise SMS.

Enterprises leverage A2P messaging to send a copious volume of messages related to business. The type of messages you can send via A2P messaging include the following:

• Two-factor authentication codes.
• Appointment reminders.
• Business marketing messages.
• Real-time notifications.
• Order confirmations.

How A2P Messaging Works?

A2P SMSs are mostly sent from an application, which can be a web-powered platform to a mobile user. Let us understand the how A2P messaging really works briefly:

Step 1: A2P messaging begins with the user providing consent to the enterprise that he or she wants to continue receiving messages from the enterprise. The consent can be verbal, through a contact form, or in-office visits. The SMS messages can be an appointment reminder, transaction confirmation, discount message, etc.

Step 2: This message is routed through an SMS gateway, which works as an intermediary between the application and the mobile service provider.

Step 3: The message is then delivered to the contact number of the recipient via the mobile service provider like Verizon or AT&T.

Step 4: The first message is usually delivered to get a second confirmation from the user. This is called double opt in.

Step 5: The SMS message shows up on the screen of the user. The message can be anything ranging from a multimedia message, simple text message, or a notification message.

The process is very similar to when a person sends a message to another person. The key difference is the addition of a web-powered platform.

Best 8 A2P Messaging Providers in 2026

1. Twilio

Twilio is a highly reputed global A2P messaging provider, providing powerful infrastructure and programmable communication functionalities that cater to worldwide businesses. The platform delivers MMS, SMS, RCS, and WhatsApp messaging services, making it a complete solution needing multi-channel communication. It also supports essential compliance processes such as A2P 10DLC Verification, ensuring brands meet U.S. messaging regulations.

As far as A2P 10DLC messaging in the US is concerned, it is important for businesses to ensure brand and campaign approval through TCR (The Campaign Registry). The registration charges and monthly fees vary as per the type of brand and campaign use case.

While it is extremely scalable and powerful, Twilio needs a decent level of technical expertise to effectively implement it, as it does not provide turnkey dashboards out of the box. The platform adopts a usage-driven pricing model where the exact prices depend on the type of message, type of phone number, destination, and carrier fees.

Main features:

• Programmable MMS, SMS, RCS, and WhatsApp APIs.
• Coverage of Global messaging in around 180 countries.
• Direct link to mainstream carriers around the world.
• A2P 10DLC Brand and campaign approval
• Flexible API for customized integration.
• Sophisticated delivery analytics as well as reporting.
• Enterprise-level security as well as compliance.
• Ensuring support to 2FA authentication and notifications.

Twilio Pricing:

Twilio regularly updates pricing plans on its website. For A2P message, the latest pricing plan was updated on August 1, 2025. Check out the screenshot below:

2. GoHighLevel

GoHighLevel is a complete platform for white-label marketing automation specifically designed for SME businesses and agencies. The platform releases its own phone system known as the LC phone (LeadConnector) that ensures a smooth SMS and calling experience directly from within the CRM.

GoHighLevel provides support to A2P 10DLC registration, which is important for businesses sending SMS messages to United States audiences through outbound messaging. The platform incorporates SMS capabilities directly into workflows, sales funnels, and CRM platforms, making it a preferable choice for agencies handling numerous client accounts.

The pricing plan for the LC Phone System aligns with the Twilio pricing plans, and businesses only need to pay for what they are using via a wallet-driven platform. The overall strength of GoHighLevel exists in its centralized approach, integrating CRM, SMS campaigns, email marketing, funnel building, and appointment scheduling in a unified platform.

Main Characteristics:

• In-built CRM with SMS integration.
• Support to A2P 10DLC brand and campaign approval.
• Automated drip campaigns and SMS workflows.
• Bi-directional conversational message.
• Automation of missed call text-back.
• Bulk messaging and SMS templates.
• White-label functionality for agencies.
• Integration with funnels, landing pages, and calendars.
• Sub-account and multi-location management.

GoHighLevel Pricing:

A short overview of the GoHighLevel is given in the following images:

Fig: GoHighLevel Brand and Campaign Approval Fees

Fig: GoHighLevel Monthly Campaign Fees

Fig: Per-Message Carrier Fees

Fig: GoHighLevel SMS, MMS, and Voice Usage Rates via LC Phone

3. Zoho

Zoho services A2P messaging capabilities via a diverse product catalogue including Zoho Campaigns, Zoho Voice, and Zoho CRM integrations. For businesses in Canada, United States, and India, Zoho Campaign provides an in-house SMS gateway that allows companies to launch promotional SMS campaigns.

Zoho provides support to the standard 10DLC brand and campaign registration for businesses in United States, which aids in ascertaining message deliverability and compliance with carrier needs. The platform provides both bulk campaign and one-on-one conversational SMS messaging.

The integrated approach of Zoho empowers businesses already leveraging Zoho CRM or other Zoho products to smoothly include SMS messaging to enhance their marketing strategy. Businesses report open rates going beyond 95% in some cases and response rates going beyond 45%, making it an effective channel for overall customer engagement.

Main Features:

• Bi-directional SMS for businesses in Canada and United States.
• 10DLC registration support for United States businesses.
• Automation of SMS workflow and email campaigns.
• Merge tags that facilitate customized messaging.
• Monitoring of SMS delivery and analytics.
• Integration with Desk, Zoho CRM, and other Zoho products.
• Global one-way SMS messaging to 100+ countries.
• Contact Center support for SMS and voice.
• Management of opt-in/opt-out compliance.
• Scheduled campaigns and SMS templates.

Zoho Pricing:

The 10DLC pricing adopted by Zoho is explained in the following screenshot:

4. EngageLab:

EngageLab is a market-leading omni-channel platform for customer engagement with their smart SMS marketing platform. Businesses can utilize EngageLab across a diverse variety of situations such as delivering system notifications, sending verification codes, promoting services or products, and confirming transactions. Such applications ascertain timely communications, improve user engagement, and simplify operations.

To provide support to these requirements, EngageLab offers a diverse array of advanced features explained as follows:

One-Time Password (OTP): Secure verification codes delivered within just a few seconds for sign in, registration, and payment.

System Notifications: 99% delivery rate with smart scheduling and real-time monitoring.

Promotion & Marketing: Content-rich and large-scale campaigns even during busy hours.

Transaction SMS: Automate invoices, order confirmations, and logistics messages to enhance service and minimize costs.

Global Delivery: Reach customers worldwide while complying with GDPR, CCPA, and local regulations.

Smart Automation: High-concurrency processing, Auto channel switching, and sophisticated security ascertain reliable delivery.

Stable and Swift Service: Transparent, fair, and cost-effective messaging across diverse channels.

EngageLab Pricing:

The platform also offers a pricing calculator that allows you to calculate exact pricing based on your SMS needs. For example, if you want to send 6,000 SMS messages with no emails, OTP, WhatsApp, etc., then it would cost around $54.60 as shown in the image. For detailed pricing options, you must contact the sales department of the platform.

5. Invoke Mobile:

Invoke Mobile is also a reputable choice if you are searching for A2P messaging platforms. The platform is known for providing messaging services from the last 20 years to both well-established companies and startup ventures. With its reliable A2P messaging services, Invoke Mobile provides smooth experience, complete data, and analytics with a centralized dashboard. It provides a wide variety of advantages to businesses like smooth experience with over 2,000 mobile providers, cost-effective pricing, and immediate delivery reports. It is a safe choice in A2P messaging and provides tremendous connectivity in the most effective way.

Salient Features:

• Straightforward HTTP API connection.
• Direct connectivity to 2,000+ carriers.
• Delivery reports with in-depth data and analytics.
• Cost-efficient pricing for enterprises.
• 20+ years of experience in the field.
• It provides support to both voice and SMS messaging.

Pricing:

Visit Invoke mobile pricing plan to learn more about A2P SMS services and pricing plan.

6. SimpleTexting:

SimpleTexting is a leading SMS marketing solution specialized for small businesses. It has been in the industry for the last 10 years, caters to 17,000 customers, and has delivered billions of texts. SimpleTexting has gained a great reputation in the market for its tough approach toward avoiding SPAM. The main goal is to ensure dependable services to businesses in a well-regulated and compliant manner. With any business that requires a straightforward synchronization to complicated automation, SimpleTexting proves to be a great solution. You can try this platform with a free plan and send a text to your own number to assess its effectiveness.

Main Features:

• Two-way messaging and mass texting.
• Free incoming messages and SMS replies.
• Drip campaigns, auto replies, and MMS support.
• AI-enabled message creation.
• Integrations with Zapier, Mailchimp, and more than 1,000 apps.
• 7-day live support through text, phone, chat, or email.

SimpleTexting Pricing:

Check out the pricing plan of SimpleTexting:

7. Textmagic:

Textmagic provides dependable, quick, and compliant SMS and email service for easy-to-send customized messages to hundreds and thousands of contacts within seconds. The platform is a top choice for businesses that wish to send mass text campaigns and monitor campaign outcomes in a real-time manner. It provides two-way chats where customers can also reply to the SMS campaigns of the company. They provide a one shared inbox to manage all customer replies. Through this AI integration, Textmagic manages common queries and saves time for your team.

Irrespective of whether you are a growing team or a solo founder, Textmagic provides all aspects you require to strengthen your relationships with the customers. Thus, it is a preferable choice for all enterprises.

Salient Features:

• Scheduled SMS campaigns and mass texting.
• Unlimited user accounts and contacts.
• Bidirectional messaging with free inbound SMS responses.
• Delivery reporting and analytics.
• Facebook, WhatsApp, and Instagram integration.
• SMS-to-email and email-to-SMS.

TextMagic Pricing:

The pricing plan varies as per the country and SMS volume. You can calculate it as per your own needs and specifications. The following screenshot displays a pricing plan for a volume of 5,000 messages with United States as the destination country.

8. Clerk Chat

Clerk Chat renders services to a vast customer base which includes big names such as Slac, ITV, 1000, and other setups. The vast client base signals their experience and expertise in A2P messaging services. The messaging service can smoothly incorporate numerous platforms and other characteristics like personalizable contact groups, bulk messaging campaigns, AI conversations, and in-depth analytics. Clerk Chat ascertains security as well as compliance and adheres to various industry regulations.

Main Features:

• AI MMS and SMS messaging.
• API and platform integrations.
• Personalizable contact groups.
• Scalable AI interactions.
• Workflow automation and design.
• Messaging performance analytics.
• Security and compliance.

Clerk Chat Pricing Plan:

The detailed pricing plan of Clerk Chat is given as follows:

Conclusion

A2P messaging has emerged as an effective channel for communication businesses, with the US market estimated to grow to $104.52 billion by 2033. The top eight providers covered include GoHighlevel, Twilio, Zoho, Invoke Mobile, Textmagic, SimpleTexting, and Clerk Chat, each providing unique advantages for distinct business requirements. Irrespective of whether you are prioritizing CRM integration, programmable APIs, white-label solutions, or cost-efficient bulk messaging, you will find a platform relevant to your needs. A2P messaging success depends a lot on selecting a provider that meets your budget, technical capabilities, and communication objectives while ascertaining compliance with 10DLC registration and carrier needs.